Adjusting Advanced Analytics

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Modified on: Fri, 27 Jan, 2023 at 1:14 PM

If you have Advanced Analytics as part of your subscription, the Cision Communications Cloud, will do some auto-tagging for you according to the Analytics Categories you have set up.  You have the ability to change the Analytics Categories applied and this document will guide you through the change process. Changes to the Advanced Analytics categories will influence charts generated in the Analytics Dashboard.

Analytics Categories are either set up by your Implementation Advocate during account set up or by you afterward. Click here to learn more about viewing and changing your Analytics Categories. Click here to learn how to create new Analytics Categories. 

Viewing the System Applied Analytics Categories 

You can see the system applied Analytics Categories (automatically applied tags) at the bottom of the clip profile. By each defined category, you will find Tone, Prominence, and Impact (based on your subscription).

• Tone– The tone for how your keyword is specifically mentioned in the clip. This is different from the overall tone of the clip.
• Prominence Score – This is the score achieved by on a number of factors within an article such as the position of the keyword mention(s) within the clip and frequency of the mention(s). NOTE: Prominence scoring is an add-on feature of the Cision Communications Cloud. Contact your Account Executive if you want to consider incorporating this additional data. 
• Media Impact Score – This is the prominence score times the outlet/publication tier multiplier. The multiplier is based on on the size of the publication. NOTE: Impact scoring is an add-on feature of the Cision Communications Cloud. Contact your Account Executive if you want to consider incorporating this additional data.

Changing the Applied Analytics Categories

You can change the applied analytics categories for an individual news item or news items in bulk.

Changing Advanced Analytics for Individual News Items 

Click the pencil icon in the Advanced Analytics section to begin making changes in the categories applied.

1. Click on the news item in the result panel
2. Scroll through the profile data in the right hand pane until you find the Advanced Analytics section. This section will show you the default Tone, Prominence, and Impact scores applied by the system.
3. Click the pencil icon to make changes in the Advanced Analytics.

Use the form presented to make desired changes to the analytics.

Notice that any changes made in this form will override system changes.  Changes cannot be automatically returned to the original settings.

1. Use the toggle to turn on or off Analytics Categories applied.
2. Use the upside down arrow to change the tone for the specific Analytics Category mention within the clip.
3. Tracking Prominence for Analytics Categories is an option that can be added to the package. The prominence score can be changed here. Click here to learn more about Prominence.

Tracking Impact for Analytics Categories is an option that can be added to the package. The Impact score can be changed here. Click here to learn more about Impact.

1. Click Save.

Changing Advanced Analytics for Bulk News Items

You can change the  Advanced Analytics categories in mass to make it easier to update multiple clips at the same time.  To begin the process follow these steps:

01. Select all of the articles you would like to change by placing a checkbox next to each article. If you want to select all of the articles in a result set, select the top checkbox.

02. Select the Edit button on the options toolbar.

03. Select Modify Analytics Profile 

A form will appear that will enable you to begin making changes to the Analytics Categories.

1. Notice that any changes made in this form will override system changes.  Changes cannot be automatically returned to the original settings.
2. Designate whether the changes you are making should Append (Add to), Remove (Taken Away from ) or Replace the System Applied default analytics.
3. Use the toggle to turn on or off Analytics Categories applied.
4. Use the upside down arrow to change the tone for the specific Analytics Category mention within the clip.
5. Tracking Prominence for Analytics Categories is an option that can be added the package. The prominence score can be changed here. Click here to learn more about Prominence.
6. Tracking Impact for Analytics Categories is an option that can be added the package. The Impact score can be changed here. Click here to learn more about Impact.
7. Click Save.