Searching My Coverage

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Modified on: Tue, 6 Dec, 2022 at 3:07 PM

Searching My Coverage means looking for news from all the articles and mentions that Cision has captured for you through monitoring. You can Search My Coverage to quickly find monitored coverage relevant to a specific topic, crisis, trend, competitors, products, events, or industry happenings. 

To search for subsets of news coverage already captured by your Cision system, follow these steps:

1. Click News
2. Click Search

Understanding the Fields Available for Searching News:

Browse the fields of categories that you can use to conduct a search by selecting the downward arrow in the Keyword field. Many of these fields may be combined to conduct a search. Most accounts cap news results at 5,000.  If your results set shows a total of 5,000, it shows the most recent 5,000 hits that match your search criteria. Speak with your Account Manager if you need to increase this number.

News Details

• Keyword: Enter term(s) relevant to the specific coverage for which you are looking. When entering more than one word, enclose each phrase in quotes (example: “Cision Communications Cloud”). You can incorporate Boolean logic to find coverage effectively when searching for multiple words or phrases at a time.  Click here to learn more about what Boolean logic is accepted in this field.
• Date Range: When the coverage appeared in the publication
• Tags: Choose to find or exclude coverage according to the selected tags.
• Tone: Find coverage that the overall tone of the article is: Not Toned, Positive, Negative, or Neutral.
• Duplicates: View true campaign coverage items vs. what you want to see, with the option of including/excluding duplicated coverage. This feature depends on the duplicate settings used to set up your account.  This field will not affect your search if de-duping isn’t turned on in your account. If your system has exact match de-duping on, this field will show/hide exact matches only when searching. If headline match de-duping is in the account, this field will show/hide headline matches when searching.
• Smart Tags: If this feature is enabled, you can search for coverage by Brief, Feature, or Mention
• Location: Outlet Location or Social Location can be specified as part of this search. Outlet Location refers to the location of the publication(s) that published the content.  Social location refers to the location of the author’s social account. Multiple locations can be entered and used for searching either Outlet or Social Location.

Outlet Details

• Outlet Name: The publication(s) in which the coverage appeared. The Outlet Name field allows you to specify whether you are looking for an Outlet Name that Starts With or Contains the search term entered. Multiple publication names can be selected for searching.
• Outlet List: Select the List(s) of Media Outlets from which you want to find coverage or exclude.
• Outlet Medium & Media Type: Select general publication formats for which you want to see results: Magazine, Online, Newspaper, Broadcast, or Other. Once you select general formats, you can select more specific publication formats for which you want to see results. Examples of specific media types include Consumer Magazines, Trade/Industry Magazines, National Radio Programs, Regional Radio Programs, Consumer Online, Consumer Blogs, News/Business blogs, and Trade/Industry Online.
• Outlet DMA: The coverage area for the publication. These choices can be viewed by rank or alphabetically.  The lower the rank number, the higher the DMA ranks.

Analytics

• Company Tone: Search for coverage toned as Positive, Negative, or Neutral for your Company Analytics Categories. When using this field, you will want to pair it with Company to find all coverage that mentions you or your competitors in a positive, negative, or neutral way.
• Company: Find coverage according to your Company Analytics Categories. Company Analytics Categories function like automatically applied tags.  (Company categories are initially created during your account setup but may be changed by you. Click here to learn how to make changes. Click here to learn how to add new category choices.)

Custom Fields

• Custom Fields: If you are utilizing Custom Fields in your system, you will see them listed here and can use them to search for coverage. You can search for a coverage that either includes or excludes a particular custom field value. Click here to learn how to create Custom Fields.

Search Fields with Additional Features:

When Searching with some fields, you will have the added benefit of determining whether you want to Include or Exclude the Field in your search results. Other fields will allow you to specify Starts with or Contains for your search term. These options will help further refine the coverage you may be targeting for a report or analysis.

The following fields can be Included or Excluded in Search results: Location, Outlet Lists, Tags, Custom Fields,  and Analytics Categories. 

The Outlet Name field offers Starts with or Contains search detail. The Contains option will find the Outlet if the search term is anywhere in the name.

The Company Tone field will enable you to find coverage toned as Positive, Negative, or Neutral for your Company Analytics Categories. To effectively find the coverage, you will want to pair the Company Tone field with the Company field in your search. The below example will find all coverage where Starbucks is mentioned positively. 

While you can include multiple selections from the Company Analytics Categories in your search criteria, such as Starbucks, Dunkin, and Peets, your results will include any news items where either Starbucks, Dunkin, or Peets was mentioned Positively.

The Location field will enable you to select whether you are searching for News coverage coming based on the location of the publication’s outlet (Outlet Location) or the location of the author’s social account (Social Location). NOTE: Searching by Social location can only be used to find social mentions.

Saving a Search:

Click here to learn how to save a search in the system for future use.

Editing a Saved Search or Deleting a Saved Search:

To learn how to edit or delete a Saved search, click here.

Accessing a Saved Search:

1. At the bottom of the Search page, you will find all your Saved Searches. Click on the Saved Search that you would like to use.
2. Once you click on the Saved Search, the search name will appear above the criteria.
3. All of the criteria used in the Saved Search will populate.  Once populated, you can edit any of the criteria before running it. NOTE: Information that is data group specific(i.e., tags) will not populate if that data is assigned to another data group.
4. If you want to add criteria to the search, click the plus icon.
5. Click Cancel to stop using the Saved Search.
6. Click Search to see the results of the search.

Filtering Search Results:

1. Below the My Coverage Searches panel, you’ll find the filters. Filters will help you zero in on a specific news set by making selections from various filters.
2. Since many Filter options are available, the My Coverage Saved Searches panel above the Filter panel can be resized, enabling you to see more Filters at a time if you prefer.

To apply filters,

1. Click on the name of the Filter with which you want to work.
2. Select your desired choices by checking them. A link will show you how many filter choices you selected. Repeat steps 1 and 2 to apply additional filters.
3. You can remove the filter choices applied in any given section by clicking the ‘Clear filters’ link in the dialog box.
4. You can remove all the filters applied by clicking ‘ Clear all filters.”

Filter Descriptions:

• Date: Date range for coverage you want to see
• Origin: Social Media, News,  or Blog categories of coverage
• Media Type: Very specific breakdown of all types of publications available in the system
• Medium: Online, Broadcast, Magazine, Newspaper, or Other coverage
• Outlet Name: Name of the Outlets where the clips appeared
• Social Network: Social media channels contributing to coverage
• Outlet: Outlets from which the clips in the result set come.  It will show the top 20 outlets based on the volume of clips.  Use the down arrow to see additional outlets. 
• DMA: Designated Market Areas or Coverage Areas included in the result set. Designated Market Areas show where a publication’s news can be accessed. 
• Outlet Country: Countries from which coverage comes based on the location of the news outlet.
• Social Country: This filter only displays if you have Twitter mentions in your result set. Social country enables you to filter by the Tweet’s author location. The post location will be provided if the Tweet has no author location.
• Tone: Positive, Negative,  or Neutral categories indicating the overall tone of the articles
• Tags: Any tags you have manually applied
• Smart Tags: If you have this setup, it will show news that has been categorized as brief, feature, or mention
• Company: Company Analytics Categories created during your account setup driving your Company Mindshare Charts. These categories will likely be your organization name and the competitors, you monitor.
• Product: This Filter is part of the Advanced Analytics package. Product Analytics Categories are created during your account setup to reflect the name of the products for which you are monitoring. 
• Mention: This Filter is part of the Advanced Analytics package. Mention Analytics Categories are created during your account setup to reflect the name of the specific campaigns you monitor. 
• Spokespeople: This Filter is part of the Advanced Analytics package. Spokespeople Analytics Categories are created during your account setup to reflect the name of the spokespeople, you monitor. 

Working with the Search Results Set:

In the center panel, you’ll see the results set for your Search.

1. Your search criteria will be reminded at the top of the news results view.
2. In the upper right-hand portion of this window, you’ll find the option to see news results using a profile view showing the results using two panes. In the middle pane, you will find an overview of the clips. You will find in-depth detail about each clip in the right-hand pane as you click on it in the middle pane.
3. The grid view shows data for all clips in a column view.
4. At the bottom, you will find the ability to page through your results and adjust the number of results you see on each page.
5. Select news items you want to work with by either clicking the checkbox for each item or selecting all of them by clicking the top checkbox. Checking news items will activate the Options toolbar.
6. The Options toolbar will enable you to generate various reports about the selected news items or utilize bulk functions. The following are the options on this toolbar:

• Export – You can create an Export (Excel file) from this button. You can choose what types of data you will include in your Export. You can also determine the order of the data.
• Share – Send the news items to recipients using a template.
• Add to Clipbook – Either create a new clipbook to which you want to add or add selected clips to an existing clipbook. You can also deliver a clipbook as an Email, PDF, or DOC from this option.
• Edit– Allows you to edit or modify all selected news items. Options from this menu include: Add News Items to the Campaign, Add Tags, Modify Tone, or Modify Custom Fields. NOTE: You will only see the option to Modify Custom Fields if Custom Fields are available in your account per your contract. Click here to learn more about Custom Fields.
• Delete– This button will delete all selected news. NOTE: If you have multiple users within your Cision account, the other users will no longer be able to see new clips that have been deleted.
• More/Three Ellipses – Analyse the Clips using the Analytics Dashboard, Send selected news items to an RSS Feed.

Viewing  the Contents of a Clip Using the Profile

Selecting an individual news item will display its information in the panel to the right. You’ll see the Outlet where the article originated, the Media Type, Publicity Value and Tone, Tags, and if applicable: Custom Data Fields, Google Analytics results, and Advanced Analytics.

• For online clips, you will have a “View Full Article” button to take you directly to page on the outlet’s website where the article appeared. Additionally, in this profile, you will see the sentence or two that has brought the online clip in as relevant coverage.

• The entire text of print news items will show in the middle of the profile for the first 90 days and a snippet of the text thereafter.

• A broadcast profile will display the related video for the first 28 days. During that time you can download or archive a clip from the video.

Social mentions will appear in profile. If a relevant comment brought the mention in rather than the mention’s content itself, the comment will appear along with the mention. If you have connected Twitter, and Facebook accounts to your Cision Communications Cloud platform, you will see media related to the image and the ability to interact with the mention (for Twitter).