Third Party Integrations (Connecting Google and Adobe Analytics Accounts)

Print

Modified on: Fri, 27 Jan, 2023 at 12:18 PM

Once you have created a Saved News Search, you can easily access the search from your My Coverage page.  There, you will have your choice to view results of your Saved Search through several different views. One of the views is an Analytics Dashboard which can be shared or used to generate a report.

1. Click on News
2. Then on My Coverage

Selecting a Saved Search

The top left panel displays all of your Saved Searches, along with a few system defaults. The defaults we’ve included for you are Last 30 Days and Email Alert searches. Below these defaults, you’ll find your own Saved Searches. Click on a Saved Search to see the news associated with it.  

Filtering A Saved Search

1. Below the Saved Searches panel, you will find the Filters panel. Filters will help you zero in on a specific set of news by making selections from various filters.
2. Since there are quite a lot of Filter options available, the My Coverage Saved Searches panel above the Filter panel can be resized enabling you to see more Filters at a time if you prefer.

To create a specific segment of News using the Filters panel, 

1. Click on the name of the Filter with which you want to work.
2. Select your desired choices by checking them. A link will appear letting you know how many filters you selected. Repeat steps 1 and 2 to apply additional filters.
3. You can remove the filter choices applied by clicking the ‘Clear filters’ link in the dialog box.

When you connect your Google and/or Adobe Analytics account to your Cision Communications Cloud, you will be able to see traffic and related statistics in the profiles of News clips that contribute traffic to your monitored site. You will also see a variety of related data in the Outlet Conversions tab of your platform. When a Google Analytics account is connected, you will see data such as Outlet Name, Count of Referrals, Goal Completions, Revenue, Page Views, and Average Session Length in the Outlet Conversions tab of the platform. With a connected Adobe Analytics account, you will see data such as Average Seconds on Page, Checkouts, Orders, and Revenue.  You can learn more about the different Google Analytics and Adobe Analytics integrations here. Both Google and Adobe Analytics accounts can be connected to each data group within the Cision Communications Cloud.

Important Considerations 

Once an account is connected, it may take up to 24 hours to data to populate in the Cision Communications Cloud. Upon initial connection of a Google Analytics account, the past 30 days of data will be pulled into the Cision Communications Cloud. If you switch the account that is connected, it is important to note that that you will initially see data from both accounts for several days. 

Connecting Google/Adobe Accounts

To connect your Google Analytics and/or Adobe Analytics accounts,

Click the Person icon in the upper right-hand corner of your system and select Settings.

• Click on Third Party Integrations from the Settings menu.

• Click on the Connect button for either Google or Adobe Analytics based on which account you want to connect. Remember, can connect both a Google and Adobe Analytics account.

• Sign in to your Google Analytics or Adobe account by following the prompts.

• For Google Analytics, you will be asked to associate a particular view with the Cision Communications Cloud. Views can be created in your Google Analytics account and then connected to Cision. We highly recommend you create a view for Cision to use.
• Once you have entered the information, you will see the view associated with your account listed as connected.
• You can disconnect your Google Analytics or Adobe Analytics account using the button should you need to.

For Adobe Analytics, you will need to have a report suite created in your Adobe Analytics account in order to see any of your Adobe Analytics data in the Cision Communications Cloud