Outlet Records Overview

Print

Modified on: Tue, 13 Dec, 2022 at 7:09 PM

Researching and understanding a Media Outlet’s profile can be beneficial in developing a relationship with Media Contacts associated with the Outlet. The Outlet Record page contains all of the information regarding a single outlet. Let’s look at how you can access a Media Outlet Record.

Finding a Media Outlet Record by Name:

Follow these steps to search the database for a specific individual:

1. Click on the Influencers tab
2. Click on Search

Make sure the criteria box is set to Outlet Name and begin typing the Media Outlet’s name. If the Outlet's name contains accents, the system will find the Media Outlet regardless of whether you include the accents as you enter the name. Notice that the Cision Communications Cloud will show any Media Outlets whose names match what you type. The platform will also show the location of which each Media Outlet is associated.

Click the desired Outlet Name from the results list.

Click the Search button with the desired Media Outlets’ information in the search box.

The Media Outlet’s Record Page will be displayed as a result of the search.

Understanding the Media Outlet Record:

1. In the left-hand panel, you’ll see all general details about the Outlet inclusive of the Outlet’s Twitter avatar, the Subjects or Beats on which the Outlet reports, DMA (Designated Coverage Area),  Type, Reach Information(labeled as UVPM for online publications, labeled Reach for print and broadcast publications),  Contact Information, and Social Channel Pages. NOTE: Reach information for outlets is evaluated and updated every 12 months.
2. Within the left-hand panel, you will see the ability to add the Outlet to a Media List.
3. The Pitching Profile details how best to pitch the Media Outlet.
4. Notes highlighting pitching notes or other information you have learned about the Outlet can be added. Notes are shared among Cision users within an organisation and can be a valuable collaboration tool.
5. Within the At this Outlet section, you will find a listing of all Media Contacts in our database that are associated with the Outlet.  If you are unsure of who to reach out to at a particular publication, this area can be especially useful as you will see the title for each Media Contact as well as their related profile information.
6. The Insights panel will show charts describing the Outlet’s Twitter audience. The Media Outlet must have an associated Twitter handle within the profile to show this information.
7. The History panel will show a log of your interactions and communications (called Activities in this platform)  with the Media Outlet and mentions of recent News articles published by the Outlet.
8. The Outlet’s Twitter profile will appear on the right-hand side of the profile. You will also see their recent posts on Twitter if you have connected a Twitter Account to the Cision Communications Cloud. If you do not have accounts connected to these channels, you will see a reminder to connect them.
9. The You May Also Like section will show Outlets similar to the outlet whose record you are viewing in that the Outlets talk about similar topics on Twitter.

The Outlet Record page contains all of the information regarding a single outlet. Each Media Outlet will have a similar layout containing the following components:

Adding an Outlet to a List:

1. Click the upside-down triangle on the Edit List button in the left-hand panel of the Media Outlet record.
2. To find an existing list, you can use the scrollbar.
3. Or, you can use the search box to type the name of the existing list. You can also use this search box to type in the name of a new list.
4. If you are adding the Outlet to an existing list, click the checkbox preceding the name of the list(s) to add it.

Identifying General Outlet Details Within the Record:

In the middle of the left panel, you’ll find the About section, which contains the Subjects that the Outlet reports upon, the Outlet’s DMA (Designated Market Area) and rank(if other than National), Media Type, Frequency, and ReachCirculation/Unique Visitors Per Month/Nielsen ratings.

At the bottom of the left panel, you will find the Outlet’s Contact Information. The Three Ellipses button will enable you to request an update of the Outlet’s Contact Information if you find it is outdated. While our research team periodically reaches out to the Outlet to update their information, you can request an update at any time.

Pitching Profile Panel:

In the top center area is the Pitching Profile, the important information acquired and curated by our Research team.  This area will detail how best to pitch and interact with the Media Outlet.  This is updated bi-annually. NOTE: If you see ‘This is a Vocus News on Demand (NOD) outlet’ in the Pitching Profile, the outlet contributes news items to monitoring but does not have pitching or contact details.

To the right of this area is the Notes section.  You can add your private information in this section.  It operates on an auto-save feature, so there’s no need to click anything after you’ve typed your note.  It’s a good idea to enter the date and time for future reference.

Identifying Media Contacts Associated with the Outlet:

In the middle of the profile, you’ll see a list of the media employees at this outlet.  You can select contacts and add them to a list or export them to a CSV file.  You can also see affiliated media if any.

Audience Insights Panel:

The Insights panel, located in the center bottom portion of the screen, will contain valuable information about this Outlet’s and their followers’ social media habits. In this area, you may find:

• Where the Outlets’ followers hail from
• What they most frequently Tweet about
• Other demographic information

Activities and News Related to a Media Outlet:

You will find the History panel to the right of the Audience Insights and Influence panel. This panel will show a log of your interactions and communications (called Activities in this platform)  with the Media Outlet and mentions of any recent news articles they have published.

Emails logged on the History Panel will have one of two indicator messages. A sent email indicates that an email was sent to the media contact. An opened message indicates that the email was received and opened by the Media Outlet.

Media Outlet’s Social Profiles Panel:

The Outlet’s Twitter profile will appear on the right-hand side of the profile. You will also see their recent posts on Twitter if you have connected a Twitter account to the Cision Communications Cloud. If you do not have a Twitter account, you will see a reminder to connect with them.

You May Also Like:

The You May Also Like section will show Outlets similar to the outlet whose record you are viewing in that the Outlets talk about similar topics on Twitter. As a result, you should research these Outlets and consider them for your media lists.

Click on an Outlet in this section to open its Outlet record.