Creating, Editing and Deleting a Social Post

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Modified on: Fri, 2 Dec, 2022 at 9:57 PM

Through the My Activities section, you can post a social media message on up to 4 different social channels at once. Follow these steps to access the social post capabilities:

1. Click on Campaigns
2. Click on My Activities

1. Find the Social Post panel
2. Click the Create New button

You’ll have 4 options for your simultaneous social post:

• Twitter
• Facebook
• LinkedIn
• Pinterest

If you have not authenticated any of these social media accounts to your Cision account yet, you will have the option to do so on this screen as long as your Cision user account has administrative privileges. To connect a social account for any channel listed on this page, click on the corresponding logo which will open a pop up with instructions to guide you through the connection process. If you already have social accounts linked, simply click the check boxes to add that social channel to the current social post. NOTE:  Users with standard privileges cannot connect social media accounts. If you need a change in your user privileges, please contact Cision Customer Care here.

 Next, complete the form to create the social post.

1. Type or paste text in the window. Above the window, you will see how much room, in characters, you have left for your message. Character counts will be indicated for each social channel you have selected.  NOTE:  A total of three @mentions may be included in your posts ONLY IF those accounts have mentioned you in the past seven days. These requirements are part of Twitter’s anti-spamming rules. If you include an @mention that does not meet these requirements, you will receive an error message.
2. You also have the ability to add an image or hyperlink to your post for most social networks. The Linked In publishing API does not currently allow images to be added to posts created in Cision. As a result, we recommend that you add a link/URL to the image when posting to Linked In. Also, If you add an image that is not supported by the Social Networks to which you are posting, the image will NOT appear in the post.
3. To associate your social post with a Campaign, select the name of your Campaign from the drop-down menu. Click here to learn more about Campaigns.
4. Select the time that your post should go out. Selecting the Now button will immediately post to the selected channels once you click Send. Click the Set Time button to designate a future time the post should go out.
5. Finally, click Send to confirm your choices. If Now is the scheduled time, the post will immediately go out to the designated channels. Otherwise, it will be scheduled to post at the designated time in the future.

NOTE: When posting to multiple social accounts the character count will max out at the minimum character count allowed. Twitter has increased their character limit to 280.

Your scheduled or sent post will now be listed on the My Activities page and each social network post will be broken up into their own individual activity. In this view you will see:

• Which social post (Twitter, Facebook, Pinterest, Linkedin) that you have sent or have currently scheduled
• The status of the post if it was scheduled or sent
• Additional post information such as Owner, Campaign, Date and Time, Notes, and Tags.

Including @Mentions in Twitter Posts:

Up to three @mentions may be included in a single post. Each @mention will only be valid if the users/handle you are mentioning has mentioned your account during the past seven days. If any of the users/handles you mention have NOT mentioned you previously in the past seven days, the post will fail. The requirement that a user/handle mention you prior to you @mentioning them is a compliance required by Twitter.

Editing a Social Post:

If you scheduled your social post you will see an activity for each of the channels to which you have scheduled a post. You have the ability to Edit to contents of any post for which you have ownership.

Once you have verified that you have ownership of the post, follow these steps to Edit it if necessary:

1. You can find a social post in several ways, one of which is the keyword search field. To use the keyword search, enter a word, phrase enclosed in quotations, or a combination of words and phrases connected using simple Boolean Terms. Boolean Terms accepted by this field are OR, AND, and AND NOT all of which must be capitalised when used.  NOTE: The keyword search looks through the Title and Notes fields of social posts.
2. Another option for finding a particular social post is to use the Title column in the bottom My Activities page.
3. If you have many Social Posts, Activities, and Email Distributions, you may prefer to apply filters to help you find the Social Post more quickly.
4. Click the upside-down triangle beside the name of the post.
5. Click the Edit option.

A modal will appear enabling you to Edit your post.  Note that you can edit the Message contents of your post and the time that it is scheduled to go out but you cannot change Social Networks to which message will post.

Click Send. Your Social Post has been edited and remains scheduled to go out at the designated time.

Unscheduling and Deleting a Social Post:

If you scheduled your social post you will see an activity for each of the sites they are scheduled for. You have the ability unschedule and delete any post of which you have ownership.

Once you have verified that you have ownership of the post, follow these steps to Unschedule & Delete it if necessary:

1. You can find a social post in several ways, one of which is the keyword search field. To use the keyword search, enter a word, phrase enclosed in quotations, or a combination of words and phrases connected using simple Boolean Terms. Boolean Terms accepted by this field are OR, AND, and AND NOT all of which must be capitalised when used. NOTE: The keyword search looks through the Title and Notes fields of social posts.
2. Another option for finding a particular social post is to use the Title column in the bottom My Activities page.
3. If you have many Social Posts, Activities, and Email Distributions, you may prefer to apply filters to help you find the Social Post more quickly.
4. Click the upside-down triangle beside the name of the post.
5. Click Unschedule & Delete
6. You will receive a confirmation message confirming you want to delete your social post.
7. Click Delete
8. Your social post is now removed and will not be sent out.

Identifying Failed Social Posts:

If there was a problem with your social post, it will be labeled with a status of failed.  Failed will also then show up as a choice under the Status filter in the left panel.

Social Post Statistics and Insights:

Following a Social Post, you can see valuable insights about your message. You can see these insights for an individual post or for all posts when using the column view.

Viewing Insights for All Social Posts:

At the bottom of the My Activities page, you will find a grid view describing data associated with each of your interactions.  Within the grid, there are columns specifically dedicated to showing you Social Statistics for your posts made within the Cision Communications Cloud:

• Likes: Number reflects the total count of favorites for Twitter and total reactions for Facebook.
• Shares: Number indicates total shares for Facebook, total reTweets for Twitter, and re-Pins for Pinterest
• Comments: Total number of comments for Facebook and Pinterest posts.
• Followers: Total number of followers

Access to grid view and the Social Statistics:

1. Locate the grid view of interactions at the bottom of the My Activities page.
2. If you do not see the activities described in a grid, click the Three Lines icon.
3. Click the Gear icon to customise your grid view
4. Ensure that you have the Likes, Shares, and Comments columns selected.
5. Click Save.

NOTE: The Likes, Shares, and Comments columns will be added to the rightmost portion of your grid.  You can drag and drop these columns to another area of the grid if you prefer so that they are more visible.

Viewing Insights for an Individual Social Post:

To see Social Statistics insights about an individual post,

1. Use the Title column to find the post for which you want to see insights.
2. If you have many Social Posts, Activities, and Email Distributions, you may prefer to apply filters to help you find the Social Post more quickly.
3. Click the upside-down triangle beside the name of the post.
4. Click the View Details option.
5. A window will appear showing Social Statistics associated with the post.