Impact for Earned Media

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Modified on: Tue, 13 Dec, 2022 at 5:00 PM

The next-generation Cision Communications Cloud Impact feature empowers communicators to measure the impact of Earned Media content by better understanding who this content reaches and how it influences buyer behaviour. Cision Impact empowers your brand to measure PR’s impact on revenue accurately, validate the reach of your content, leverage engagement data on how, when, and where content is viewed, and arrive at true ROI metrics by adding conversion data to reporting, such as on-site purchases or leads generated. 

Access Earned Impact Data:

1. Click the Impact tab on the toolbar.
2. Toggle to Earned Media.     
3. To view Impact data, click View Full Report under the Earned Media search for which you want to see data. Click here to learn more about Earned Media searches.

Frequently Asked Questions for Earned Media:

• How can I see Impact data for each Earned Media search? 
• Why do my total URLs and percentage of URLs change during the month?
• How can I customise the Impact dashboard view? 
• How can I download an individual Impact chart? 
• How can I download a file-based report of my Impact data? 
• Who should I contact if I have been notified that my Impact tab should be available, but I don’t see the Impact tab in my Cision Communications Cloud? If this occurs, don't hesitate to contact our Support team here.