Analytics Chart Descriptions

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Modified on: Mon, 5 Dec, 2022 at 10:36 PM

Your Cision Communications Cloud will include a Default Dashboard which can be accessed using the Analysis button. Below are descriptions for the charts included in the default dashboard and additional charts that can be added to the default dashboard or a new dashboard.  Click here to learn more about viewing, sharing, and reporting on an analysis of news coverage.

Default Dashboard Chart Descriptions:

Below are descriptions of all the charts that appear on the default dashboard.  There are various ways you can modify each chart and the dashboards in which each chart may appear.  Click the following links to explore modifications in more detail:

• Click here to learn how to edit individual charts in appearance or by data.
• Click here to learn more about all possible chart attributes.
• Click here learn how to create new dashboards containing charts of your own choosing.

Mentions:

• Total Mentions – The total number of articles collected by your account for the selected time range.
• Reach – Totals print, broadcast, and internet audience views over the time range.
• Value of Coverage – Totals the Publicity value of all articles over the time range, hovering over points to see the value for each day.

Sentiment:

• Sentiment Over Time –  Spread out over the selected date range will show the sentiment volume for each day.
• Share of Sentiment – A donut chart showing the overall breakdown for each sentiment for the selected date range.
• The Neutral series is hidden by default on the Sentiment chart. To unhide the Neutral series, click on Neutral in the legend. This display change will carry through to your report or export.

Coverage by Media Type:

• The trend of Coverage by Media Type – Give the media breakdown for the date range of the coverage you are viewing.  This will alter based on the media types of your coverage.
• Share of Coverage by Media Type – A donut chart showing the overall breakdown for each media type for the selected date range.

Company Mindshare:

These charts need to be set up through advanced analytic categories; talk to your account manager for more details.

• Mindshare Over Time – Based on your defined company categories, you will show the volume for each category mentioned over time. Click here to learn more about Company Analytics Categories. 
• Share of Voice-Based on your defined company analytics categories will show an overall breakdown of the volume for each company category.  This chart is the Donut representation of Mindshare Over Time. Click here to learn more about Company Analytics Categories.

Prominence:

This chart needs to be set up through advanced analytic categories; talk to your account manager for more details. 

The Prominence Over Time chart displays the average score for all articles within a given time frame for each company (represented by different colored lines). Click here to learn more about how Prominence is calculated in the Cision Communications Cloud.

Impact:

This chart needs to be set up through advanced analytic categories; talk to your account manager for more details.

The Total Impact by Company chart illustrates the total media impact score for a company within a given time frame for each company (again represented by different colors). Click here to learn more about how Impact is calculated in the Cision Communications Cloud.

Coverage Map:

A geographical view of where your coverage is originating.  Hover over a state/country to see how many news items originated in that location. A button in the upper right-hand corner of the map enables you to toggle between a view of coverage from the United States, Europe, and entire Globe.

Prominent Terms (Word Cloud):

This chart is a visual representation of the most commonly occurring terms that appear in the user’s news.  In this chart, the terms are listed in alphabetical order, and the most popular terms are displayed in the largest, brightest green font size, while the lesser used terms are in darker green, smaller font size.

Top Outlets:

The outlets have published the greatest number of clips during the selected date range. Publicity Value and Reach information for all of the clips published by the outlet (during the selected date range) also appear in this chart. 

Additional Charts Available:

You can Edit the Default Dashboard (1) or Create New Dashboards (2) to incorporate the following charts.

• Custom Fields-If you are using Custom Fields, this chart will show you the volume of clips with Custom Fields applied by date.
• Company Sentiment Score-Visualize the net sentiment of your organization’s news coverage versus your competitors by sentiment score, which is calculated by subtracting the number of negative clips from the number of positive clips. The percentage calculation available in the settings for this chart allows you to normalize the scoring metric which is beneficial when making comparisons among companies getting different volumes of coverage.  The criteria of this chart can be changed so that the calculation is made with Reach or UVPM instead of based on total mentions.
• DMA- Distribution of clips for different designated market areas (DMA). This chart's default option is to show clips' distributions for designated market areas (DMA) over time as a line graph.  However, this chart also has the option to show clip distribution per DMA as a bubble map, table, stacked area, stacked bar, or donut chart. Click here to learn more about the special features of this chart and others.
• Note- Allows you to create a note describing your Custom Analytics Dashboard View. A variety of text options are available in this note such as bold, italics, strikethrough, underline, and numbering. You can also include a picture in the note. Click here to learn more about the special features of this chart and others.
• Top Articles– The news articles that have either the greatest reach volume, prominence, or impact according to your preference. Click here to learn more about the special features of this chart and others.
• Social Amplification– View social metrics (likes, comments, shares) for online articles that have been shared socially. This chart can display metrics for Pinterest, Facebook, and Twtter.  NOTE: In order for this chart to show Twitter Likes and Shares, the Cision Communications Cloud monitoring must have brought in both the Tweet (in which the online article was shared) and the online article. For the case of Facebook and Pinterest, the social post does not need to come in through monitoring (only the online article itself) in order to show this data.  (The Social Statistics Add-On is needed for these charts to populate.)
• Social Engagement– See engagement of your social coverage by channel.  Engagement actions include Likes, Comments, and Shares based on the social channel selected. (The Social Statistics Add-On is needed for these charts to populate.)
• Social Location- Shows location of authors that have posted about you. If a post’s author does not have a location defined, the system will use post location. Currently, this map can only be displayed as a world or European Map. 
• Social Mentions– Shows your social media mentions by channel
• Tags-The volume of tags that have been applied to your news articles for the selected date range.
• Top Articles- See your top articles by Reach, Prominence, or Impact. (Prominence and Impact are additional calculations that are not part of every package.) Click here to learn more about the special features of this chart and others.
• Top Authors -Top Social Media Authors talking about your monitoring keywords most on a specific social channel.   Within this chart, you can click on the name of an author to see their profile. Click here to learn more about the special features of this chart and others.
• Web Traffic– A breakdown of the traffic clicking on links in My Coverage news clips to your Google or Adobe Analytics tracked site. Click here to learn more about the Web Traffic chart. 

Social Media Specific Charts

The following charts are not included in the default dashboard that comes with your system.  These will need to be added to your view.  For more information on creating dashboards, click here.

Top Authors

Top Authors displays which users mention you the most along with social engagement metrics for Twitter, and Facebook.  Columns are sortable to quickly navigate the data.   This chart can be changed to select which social media platform for which you want to see Top Authors: Twitter, Facebook, Instagram, YouTube. We recommend you add multiple instances of this chart to your dashboard, one for every social channel you are monitoring.

Social Amplification

The Social Amplification chart enables you to see social metrics (likes, comments, shares) associated with online articles that have been shared socially.  This chart reports the number of Facebook Likes, Facebook Shares, Facebook Comments, Stumbleupon Shares, and Pinterest Shares. (The Social Statistics Add-On is needed for these charts to populate.)

Social Engagement

The social engagement chart allows you to visualize social engagement metrics such as likes and shares. You can display individual social networks on the chart to see where you are getting the most engagement.

Social Location

This chart shows the location of authors that have posted about you. If a post’s author does not have a location defined, the system will use post location. Currently, this map can only be displayed as a global or European Map. 

Social Mentions

This chart will compare your social media mentions over time comparatively.  This allows you to see what social media platform you are getting mentioned most.