Individual Press Release Impact Data

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Modified on: Tue, 13 Dec, 2022 at 3:38 PM

To begin analysing Cision Impact information for a specific press release, 

1. Click the Impact Tab on the top toolbar. 
2. Toggle to Placed Media.
3. An initial view of your sent press releases will display.  This rolling view includes all Press Releases published in the last 90 days. NOTE: Releases appear in this view within 36 hours of publication.  If no releases are listed, this indicates that no press releases have been sent out since your Impact contract initiated, or your most recent release has not yet populated. 

Viewing a Single Press Release Impact Report 

To access Impact Report information for a specific Press Release, 

1. Click the down arrow
2. Choose the View Impact Report option. NOTE: The View Published Release option will open the actual release in a separate tab. 
3. The report will open. NOTE: Only the specific press release you selected is being analysed. 
4. Use the Back to Releases link to return to the list of press releases

Individual Press Release Impact Charts

Reach for each press release chart includes: (1) Total Views (count of each view of the press release), (2) Unique Visitors (de-duplicated total views), (3) Repeat Visitors (one may have visited many times)

Engagement shows direct engagement with your Press Release such as the number of Click-throughs, Audio Plays, Document Opens/Downloads, Video Plays.  This chart may not populate if items are not present for the release. NOTE: Releases from prior to the activation of Impact in your account may not have click-through data.

Web Events analyse your Placed Media audience’s interaction with your corporate website. Whether an audience member clicks through a direct link or indirectly arrives at your website up to 90 days later, these metrics will prove traffic that initiated from this specific press release. Typically, these metrics align with website calls-to-action and up to 5 can be customised per client. Note Web Events are an additional cost and must be implemented correctly to be displayed here. Contact your Account Executive for more information.

Individual Demographics

Gender Demographics: The gender chart will show a breakdown of the audience by gender (male, female). 

Age Demographics: The age chart will show a breakdown of the audience by gender (male, female). The age chart will describe the audience bracketed by decade for individuals 18+: 18-19, 20-29-, 30-39, 40-49-, 50-59, 65+).

Life Stage Demographics: The life stage chart breaks down the audience by stage of life: Gen Y (1980-2000), Gen X (1966-1979), Jonesers (1954-1965), Baby Boomers (1946-1953), Silent Gen (1925-1945), Elders (1910-1924).

Marital Status: The marital status chart describes the audience by category: Married, Not Married, Single, Separated. 

Education Demographics: The education chart describes education range: Grad Degree, Ugrad Degree (Undergraduate), Some College, High School, and Other. 

Wealth Decile: Wealth Decile contains people in the wealthiest xx% of households (by 10% increments).

Employment Status: Wealth Decile contains people in the wealthiest xx% of households (by 10% increments). Employment status contains users who are 1) employed, 2) homemaker, 3) job seeker, or 4) Retired.

Estimated Net Worth: Estimated Net Worth contains people with the specified estimated net worth.

Household Size: Household size contains people who live in a household with the specified number of people present (1; 2; 3+). Property Type contains people who live in a property of the specified type. (Single Family; Multiple Family).

Property Type: Household size contains people who live in a household with the specified number of people present (1; 2; 3+). Property Type contains people who live in a property of the specified type. (Single Family; Multiple Family).

Income: The income chart will show a breakdown of the audience by bracket: $0-29K, $30-59K, $6-59K, $60-99:, $100-149K, $150-249, >$250K.

Median Home Value: Median Home Value contains people who own a home with the specified home value.

Gender of Children: Gender of Children contains people who live in a household with children of the specified gender (Females; Males).

Age of Children:  Age of Children contains people who live in a household with children within the specified age ranges (0-2; 3-5; 6-10; 11-18).

Number of Children:  Number of Children contains people who live in a household with a specified number of children present (1, 2, 3+).

Family Position:   Family Position contains people with the specified family position. (Female Head of Household; Male Head of Household).

Firmographic Data Charts

Roles:  The role chart will describe the audience by role such as Board Member, Business Owner, C-Level Executive, President, VPs, Front-line Mngers.

Decision Maker Firmographics:  The decision makers chart will show the share of audience members by departments such as Finance, IT, Sales & Mkt, and Small Business. 

Company Age: Company Age contains people who work at companies with a specified age.

Company Size: The Company Size chart will break down the audience by the number of employees for the company where the audience individual works. 

Sale Firmographics: The sales chart will describe the audience by revenue bracket for the company where this individual works. 

Industry and Occupation Firmographics:  The industry chart will break down the audience by top area industry and occupation brackets such as Transportation & Logistics, Telecommunications, Science & Engineering, Education, Legal, and Business & Financial. 

Past Technology Purchases Firmographics:  This chart will describe the audience by their recent past technology purchases.