Podcast Monitoring Overview

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Modified on: Thu, 10 Nov, 2022 at 6:54 PM

The Next Gen Cision Communications can now monitor Podcast content. For each Podcast hit brought into your system, you will receive the full Podcast transcript and convenient player to use for listening to the Podcast.  Podcast content is made available for Cision to monitor via our partner TV Eyes. While TV Eyes is also our partner for providing TV and Radio broadcast content, Podcast monitoring is a separate service associated with a separate cost As a result, Podcasts monitoring can be achieved with our without  TV and Radio broadcast monitoring.  If you are unsure whether your contract includes Podcast monitoring or you want to add it, please reach out to your Cision Account Executive or our Support Team at support@cision.com . 

Finding Podcast Content

There are several different ways you can find Podcast mentions coming into your Next Generation Cision Communications Cloud platform.

Using the Analytics Dashboard Option

To identify Podcast mentions from the Analytics Dashboard:

1. Select Analytics from the main toolbar
2. Choose the My Dashboards option

When the Analytics Dashboard of charts appears,

1. Locate the Total Mentions chart and click onto the number of Total Mentions indicated in the upper left hand corner of the chart.
2.  A detailed view of the coverage will appear under the Total Mentions trend.  In this view, each row contains an article or mention and its related data. The Media Outlet column will name the publication and have a visual icon to indicate the media type. For Podcasts, the visual icon is a microphone with sound wave  pictured below: It is important to note that every Podcast hit will have a Readership of 500 associated with it.  Currently, this metric is not reflective of the actual Podcast subscribers rather it is a placeholder.
3. If you have lots of coverage in your detailed view, you can use the Media Outlet filter. Click the arrow in the right hand side of this filter. Select Podcasts and then click OK to confirm your choice. The detail view will be filtered to only show Podcast mentions. It is important to note that every Podcast hit will have a Readership of 500 associated with it.  Currently, this metric is not reflective of the actual Podcast subscribers rather it is a placeholder.  Also, Podcast mentions do not have tone associated with them. You can manually tone the Podcast hit if tone is a priority important metrics for you.
4. Podcast mentions can be viewed using other charts such as the Share of Voice and Key Messages charts. You can examine Podcast coverage from these charts using the preceding steps buy applying them to the chart you prefer. The only difference is that for charts other than Total Mentions, you will click oh the series at the bottom of the charts instead of the top as in Total Mentions. Also, Podcast mentions do not have tone associated with them. You can manually tone the Podcast hit if tone is a priority important metrics for you.

Using the Earned Media Coverage Option

You can also use the Earned Media Coverage option to find your Podcast mentions. To use this option:

1. Click Coverage tab on the main toolbar.
2. Select the Earned Media option.

Once the Earned Media Top Content overview page appears,

1. Select the Search for which you want to see Podcast mentions.
2. Select the All Mentions tab located in the middle of the screen.
3. A list of all of the coverage coming in from the search will show in the lower portion of the page. You can use the Media Outlet filter to cause the page to show only Podcasts to find the mentions more easily.
4. There is a visual indicator on each mention in the platform identify the media type from which it comes. The indicator for Podcast mentions is microphone with sound waves pictured here:

Viewing Podcast Mention Content

Within the Next Generation Cision Communications Cloud, you can view the Podcast mention content which includes the full text of the Podcast and a stream of its audio.

First, you will need to access a detailed coverage view including Podcast mentions from either the Analytics Dashboard or Earned Media Coverage areas described above.

When using the Analytics Dashboard to access a detailed view of the coverage, you will click on the Outlet Name to view the Podcast content.

When using the Earned Media Coverage to access a detailed view of the coverage, you will click on the Outlet Name to view the Podcast content.

When the Article Card appears, 

1. A player will appear on the right hand side of the page. You can use this player to play the Podcast.
2. The Share button will open the Podcast player and text in a larger window. If you will be Searching for your brand mentions in the Podcast, this larger view can be beneficial.
3. Whether you use the Share button to open the Podcast in a larger window or stay with the original display, you will have a Search option that can be used to find words or phrases (enclosed in quotations). Enter the word or phrase that represent your brand in the Search box and click Search.
4. When the results of your brand mention Search appear, you can Share them using the Share option. This will copy a link to clipboard. When you give the links to others, they will be able to see a list of the brand mentions (just as you see them here) without access to the platform.

Note:This is only applicable for certain users