Sending a Story Kit

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Modified on: Tue, 22 Nov, 2022 at 2:51 PM

If you have an email address integrated into Cision, you’ll be able to send Story Kits directly to a journalist from inside the app! 

• To learn how to add email addresses to the integration block list, click here!
• To learn how to integrate your email with the platform, click here!

To Send Your Story Kit:

1. Compose the base template email pitch for your Story Kit. 
2. Click on the Next: Review and Personalise button.

3. Customise your email pitches for each influencer you plan to reach out to.

4. Once you’re happy with your Story Kit pitches, take a deep breath and click the Send All Now button!

Best Practices

Story Kit enables pitching to impactful journalists. For your pitch to be successful, you need to do a few things:

1. Sell the journalist why they specifically should care about and write your story
2. Entice the journalist to click the Story Kit link; what interesting and helpful assets will they discover on your Story Kit landing page.
3. Story Kit allows you to share a pre-publish link with your team, both Cision users and non-users, to get feedback on your Story Kit before you publish it. This link is not tracked, so it does not affect the analytics of your Story Kit.

Note: This is only applicable for certain users