Understanding Campaign Charts

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Modified on: Fri, 2 Dec, 2022 at 10:18 PM

The Campaign Performance Page will display a variety of charts describing your campaign attributes and efforts. 

Performance Overview Chart: This chart will allow you to see the traffic tracked for your Google Analytics monitored as well as your Total News Mentions by date.  The callout annotations at the bottom of the chart indicate Activities (interactions) you have created so you can compare your efforts with the pickup and traffic you are receiving as a result of those efforts. This chart can be populated by traffic to a Google Analytics or an Adobe Analytics tracked site.
Influencers Chart: View a breakdown of the Influencers associated with your campaign by the Media Type of their Outlet. This chart will also show you the Subjects or Beats covered by the Influencers. Influencers are added to campaign with Activities. Click the View All Influencers button to see a list of the Media Contacts associated with the Campaign.
Outlets Chart:
News Chart: Examine your news coverage related to a Campaign by sentiment (tone) and date using the Sentiment Over Time chart. The Top Articles will show the clips included in your Campaign that have the greatest reach.
Activities Chart: This chart enables you to see a share of your Activities by Type and Status. Click the View All Activities button to see a list of your Activities.
Emails Chart: