New Dashboards Widgets Glossary

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Modified on: Thu, 10 Nov, 2022 at 7:54 PM

There are many charts that can be included or added in New Dashboards to help you describe news coverage of your brand, competitors, products, and more. 

When working with or adding any New Dashboards Widget, it is important to know the chart will always be associated with the media monitoring search(es) of your choosing. 

• The Ellipses button will allow you to Edit the widget, including the search(es) associated with it, Duplicate the widget to customize with a different search or metric, or Delete the widget from the dashboard.

Below, you will find descriptions of each New Dashboards Widget:

Total Mentions Over Time: Displays the total number of articles, by date,  that match the monitoring search terms powering the widget for the date range selected. This will pull both Readership and Mobile if included in your subscription. Within this chart,  1 mention = 1 earned media article.  Click here to learn more about Readership metrics. When available in Canadian markets, national reach is included in the Total Mentions Over Time widget, instead of local reach.

Share of Voice: Share of Voice (SOV) compares multiple monitoring searches against one another. 

• Traditionally, Share Of Voice is built to compare a brand search vs. competitor searches to compare the amount of coverage. NOTE: Click on a company or competitor series in the chart to see all of the articles that mention that brand.

• Compares multiple monitoring searches against one another instantly, making it almost limitless to the amount of things you can compare apples-to-apples. You can use these widgets for competitive benchmarking, internal product analysis, or campaign comparisons.
  

Social Amplification is Cision’s way of showing actionable level of engagement from an article. It shows the number of times an article is directly shared (via the share with your friends’ button) and interacted with as well as when the article’s unique url is shared or interacted with on social media. Cision is essentially following the sharing and interaction behavior of a specific article's URL. 

• Engagement is focused on URLs coming in through the chart's named monitoring search for the specified date range that is shared socially.
• Click on a series of the chart to see articles have been specifically shared on the named channel.

Key Messages: A powerful tool that will enable you to see more details about how your brand is mentioned in the news.  If you are looking to track when products, spokespeople, locations, or campaigns are mentioned from within your brand coverage, you will want to consider adding Key Message charts. Key Message charts essentially show search results from within a monitoring search much like automatic tagging.  Click here to learn more about using the Key Messages chart. 

• Boolean logic can be used to combine search words or phrases
• Chart data can be visualized as a bar chart or over time graph
• You can click on any series in this chart to see the articles that mention the word/phrases contained in the series search.
  

Sentiment: Shows a breakdown of the sentiment (Positive, Neutral, Negative) associated with the coverage coming in through the chart's selected monitoring search. 

• Sentiment for each article is determined using a Natural Language Processing tool (NLP) that determines the overall sentiment of an article by extracting and analyzing key themes, and subjects of the article and  assigning those entities a sentiment of Negative, Neutral, or Positive . The individual entities are rolled-up to to deliver an overall sentiment of an article to be either Negative, Neutral, or Positive. 
• The Natural Language Processing tool analyzes 21 major languages in the native language to determine sentiment. There are sentiment coverage management tools  that enable users to manually change the sentiment assigned by the NLP tool.

Article List: Select the articles you would like to showcase, by selecting tags you've created and/or tags shared with you by others. Click here to learn more about creating tags in the platform.

Domain Authority (SEO Impact): Displays the average domain authority of all of the coverage coming in through the chart's named monitoring search over the specified date range. 

• Domain Authority (SEO Impact) is ranked on a scale from 1-100 (see below for scale). For example: When someone searches for "autonomous vehicles" via a search engine (i.e. Google), the higher domain authority the publication an article is in, the higher likelihood that article would be ranked highly in the page rankings to be seen by our audience. Many clients often look at this beyond readership (UVPM) when creating or re-configuring their target publication lists because the domain authority of a publication does not simply rely on the amount of Unique Visitors per Month (readership) of the publication, therefore niche/trade publications fall into this category.

  *For your reference, here is the scale from 1-100 that our partner Moz uses to measure SEO Impact (Domain Authority). 

  1–19-- Low SEO Impact

  20–29 -- Average

  30–39 -- Good

  40–59 -- Strong

  60–80 -- Very Strong

  81–100 -- Excellent

  

International: Displays the top 10 countries that have the most articles in percentages for a given date range. The coverage being evaluated by this chart includes articles coming in from the chart's named monitoring search for the specified date range. 

• Chart will only show countries from which articles have come from.
• Because of the way publications are geo-tagged, some "international" publications articles will appear as another country, even though the article is accurate to the dashboard. For example: the base URL msn.com is geo-tagged as "United States", but msn.com has many different editions for different countries (e.g. msn.com/en-gb, msn.com/es-es, etc.)
• Click onto the percentage to a list of articles from a particular location.

State/Province: Displays the top 5 states and/or Provinces by Total Articles published that have come in from the chart's named monitoring search. Coverage location is determined by the location of the outlet's headquarters that has published the content.  

• Click on an article count to see a list of articles from a particular location.
  

City: Displays the top Cities by number of Total Articles, as a percentage, that have come in through a chart's associated monitoring search. The City associated with an article is the City in which the headquarters of the outlet publishing the article is located. 

• Click on an article count to see a list of articles from a particular location.

Highest Readership: Displays the top 3 articles by Readership (reach) coming in through the chart's named monitoring search. Click here to learn more about Highest Readership and other metrics.

Aggregate Readership: Displays the aggregate readership of all coverage in the search used for the widget during the date range selected, broken down by media type. Click here to learn more about Aggregate Readership and other metrics.

Ad Equivalency: The monetary amount for the search selected that you would have had to have spent for the same amount of coverage, displayed by total amount and broken up by media type. Click here to learn more about Ad Equivalency and other metrics.

Verified Views: Displays the total number of verified views for the selected Impact Search, during the chosen period of time. Note: Your Cision Subscription must include Impact in order to add this widget to New Dashboards. Click here to learn more about Verified Views using Impact Searches.

Verified Daily Unique Viewers: Displays the total number of verified unique viewers for the selected Impact Search, during the chosen period of time. Note: Your Cision Subscription must include Impact in order to add this widget to New Dashboards. Click here to learn more about Verified Daily Unique Viewers using Impact Searches.

Total Conversions: Total number of web events, or conversions to your company website, that instigated from any article within this Earned Media search over the date range applied. This widget helps to identify what earned media is driving direct results for your business over time. 

NOTE: Web Events are not part of every Next Generation contract,  contact your Cision Account Executive to find out if your contract includes Web Events.  You can contact your Cision Account Executive, as well, if you have Web Events but they are not yet set up.

Top Viewed Journalists: View which Journalists are driving the most engagement for a selected search, see what articles they wrote that drove that engagement and learn more about the Journalist through information surfaced from Cision Connect (NOTE: You have Cision Connect if you have the Contacts tab in the platform). During creation, you will select one Impact search from the list of available Impact searches you have created and add a widget to the dashboard that will display a ranked list of the Top Journalist from that search, ranked by the most verified views to the least over your selected time period. 

Click on the journalist's name to open up their mini card and see their recent articles. You can also click on the "Add to List" button to add the journalist to a new or existing media contact list.

Top Publishers:  Identifies the top 5 publishers by the Article Impact metric. It takes into account the Article Impact of every article by each publication within the date range appearing in the named monitoring search results. If multiple articles are included, then it takes the Average of the articles.

• For articles added to My Coverage before January 25, 2021: Cision's Article Impact is a blended metric that allows you to balance the readership, social amplification, and sentiment of an article into a single, sortable measurement.  

  • Social amplification has the most weight, followed by readership, with the intensity of the sentiment being the smallest factor. 

    • What do we mean by intensity of sentiment? Both positive and negative articles can be high impact. We look at how intense this positive or negative sentiment is and factor that into the Article Impact. Article Impact is not on a set scale (0-100, for example) and because it varies with every article's unique combination of values, we don't have hard numbers for readership or social that we can say will make an article "high impact" or "low impact". 

• For articles added to My Coverage after January 25, 2021: Cision's Article Impact score gives you an 'at a glance' indicator of an article's significance by blending several different metrics (readership, social amplification, domain authority and sentiment) into one easily sortable value. 

  • Using proprietary technology and algorithms, Cision uses the above metrics and weighs them based on the intensity to identify high, medium, and low impact articles across all article types. Article Impact is not on a set scale (0-100, for example) and because it varies with every article's unique combination of values, we don't have hard numbers for metrics that we can say will make an article "high impact" or "low impact". Instead, we look at the intensity and possible impact of each metric to give an article a score.  

    • What do we mean by the intensity of sentiment? Both positive and negative articles can be high impact. We look at how intense this positive or negative sentiment is and factor that into the Article Impact. 
      
      

Impact for Earned Media Snapshot Widget: Provides a snapshot of an Impact search for a default range of the past 7 days. Displayed within each snapshot is the number of URLs being consumed along with their corresponding Verified Views, Daily Unique Visitors, and the number of Conversions during the specified time period. 

1. Verified Views: The total number of views across all URLs included in this Earned Media search.   
2. Daily Unique Viewers: The number of unique users that view a URL included in the Earned Media search. This is the subset of Views that excludes any repeated views from the same person. 
3. Conversions: Total number of web events, or conversions to the company website, that instigated from any article within this Earned Media search over the date range applied. Web Events are not part of every Next Generation contract. Contact your Cision Account Executive to find out if your contract includes Web Events. You can contact your Cision Account Executive, as well, if you have Web Events but they are not yet set up.

NOTE: For a detailed breakdown of the Views, Conversions and more metrics, click anywhere on the search’s widget.

PR Referral Traffic Widget: Using Google or Adobe Analytics, this widget will show any article that has driven traffic in the selected time frame, regardless of publish date giving the ability to see past articles that are still driving traffic! Think of this widget as a way to show how much earned media is driving to your website, to display ROI on the effort you've put into your campaigns. NOTE: You must link your Google or Adobe Analytics account to utilize this widget.

• The PR Referral traffic Widget shows the amount of referral traffic that was indisputably driven by PR Coverage versus through other content types. Consider that website traffic comes from PR if the referring URL matches an article URL in Cision. 
  • NOTE: This is the ONLY widget where articles pulled in are not "fully" commanded by the date range because it includes ANY ARTICLE, regardless of publish date, as long as that article has DRIVEN REFERRAL TRAFFIC in the selected date range of the widget.
• Metrics Included:
  • PR Referral Traffic - The amount of referral traffic driven by an article, via a backlink/hyperlink embedded within the article.
  • Unique PR Articles - The number of unique articles that drove traffic via a backlink/hyperlink.

Total Mentions vs Total Sessions: This widget displays the Total Number of Articles that are populating that match the Master Search terms powering the widget for the date range selected. You are able to see a comparison between the Total Mentions you have to the total amount of sessions on your website. This widget is designed for you to see if large spikes in coverage result in a spike in web traffic, allowing you to understand and showcase how the coverage you are earning is bringing value to your company! NOTE: You must link your Google or Adobe Analytics account to utilize this widget.

• This is meant to show whether PR Coverage had an indirect impact on total site traffic, as it will show ALL traffic, not just backlinked traffic. A good example of this would be someone using a search engine to find a company after reading a story.
• Metrics Included:
  • Total Mentions - Total number of articles populating that match the Master Search terms powering the widget for the date range selected. This will pull in both Readership and Mobile if included in your subscription.
  • Total Sessions (Also called Visitors) - The amount of users who are active on your website. 
    • NOTE: By default, if a user is inactive for 30 minutes or longer, any future activity is attributed to a new session. If a user leaves your site, but returns within 30 minutes, they are counted as part of the original session.

The Custom Widget gives you the opportunity to create your own chart using up to 2 metrics.

• When you select the Custom widget option, you will be able to customize the chart type and metrics in new ways, including the following:
• Earned Media Mentions: How many times your search terms were mentioned in the news
• Total Readership: Potential audience of your earned content online, including mobile and desktop readership
• Mobile Readership: Potential audience of your earned media content online who viewed it on mobile devices
• Desktop Readership: Potential audience of your earned media content online who viewed it on non-mobile devices
• Total Sessions: Site session traffic from article backlinks (Must be connected to an analytics account, such as Google or Adobe Analytics)
• Tag: Articles you choose to showcase using a selected tag (Must manually tag articles to include)
• Verified Views: How much actual engagement your earned content received
• Verified Daily Unique Viewers: The number of verified daily readers that engaged with your earned coverage
• Total Conversions: What earned media is driving direct results for your business over time
• Top Viewed Journalists: Which journalists are driving the most verified engagement with your search audience

Note:This is only applicable for certain users