Viewing and Changing Analytic Profiles

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Modified on: Tue, 28 Feb, 2023 at 11:03 AM

Your Analytics Profile will enable you to add and view the Company, Product, and Mention categories that can automatically apply to coverage (like auto-tagging). These categories can then be used to find and filter your My Coverage news. Applying categories to your news coverage can also be considered auto tagging your coverage.  In addition, these categories are used to generate your Company Analytics Mindshare charts. Company categories are available to all Cision Communication Cloud accounts. Product and Mention categories can be added to your platform.

To access your Analytics Profile, you must have System Administrator privileges. If you have System Administrator privileges, you will see a Gear icon in the upper right-hand corner of the blue navigation menu.

1. Click on the person icon in the upper right-hand side of the screen and select Settings from the drop-down
2. Select Analytics Profile from the Settings menu.
3. If a Company Analytics Search has been already set up for you by our Professional Service Consultants, you will see it listed in blue under the Company, Product, or Mention Category. Click here to learn how to create your own Analytics Categories.
   

To view or change the contents of an existing category search, click on the Search Name. You can see and change the information used to apply My Coverage news to the category.

1. Name- Name of the category search
2. Search Keywords– Terms used to bring articles into the category. Multiple words or phrases may be combined in the field using Boolean logic terminologies such as AND and OR. Quotations should be used for phrases.
3. Toning Keywords- Keywords that the toning algorithm within the platform should use to determine whether an article is positive, negative, or neutral.
4. Colour– You can select the color used to represent the category search in your Mindshare chart
5. Scoring (Prominence/Impact)– Click this box to track Prominence and Impact for the keywords used in the category search

While there is no set limit on the number of Analytics Categories you create, no more than 20 is recommended.  This is because when using these Categories to create a chart, a maximum of 20 will show on any chart. The rest will be grouped into an “Other” category.