Adding Google Analytics Tracking to a Campaign
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Modified on: Fri, 2 Dec, 2022 at 10:11 PM

If any of coverage that you have added to your campaign has driven traffic to the website that you are monitoring with your connected Google Analytics account, you will see the traffic reported on the Campaign Performance Page.  The traffic generated, goal completions, and revenue generated sections of the page are all related to traffic tracked by Google Analytics.

  1. Traffic Generated: The number of people who came to your website from the outlet.
  2. Goal Completions: The number of referrals who completed an action on your website that you’re tracking in Google Analytics.
  3. Revenue: Revenue earned from referrals to your website from the Outlet as defined in your Google Analytics account.

GA Campaign

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