Submitting PR Newswire Releases using the Distribute Tab

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Modified on: Thu, 8 Dec, 2022 at 6:49 PM

You can quickly and easily get the word out about your launch, event, new staff addition, earnings, anniversary or another newsworthy event by submitting a release to PR Newswire and their related distribution networks through the Cision Communications Cloud.

To submit a PR Newswire release, you must be set up as the Authorized Sender for your organisation within your Cision Communications Cloud system.  You will have a Distribute tab on your primary toolbar if you are set up as the Authorized Sender.

1. Click the Distribute tab to begin the process of submitting a PR Newswire release
2.  Click the Send News Release tab

.A News Release Order form will appear that will step you through the process of submitting your release.

Within the first step of creating your release, you will designate the Source of the News, upload the files to be included in the release, and designate whether or not the release will need to be filed with the SEC:

• Designate the Source of the News (the organisation responsible for the news). You will be presented with a list of Sources, including your organisation and any others for which you have submitted releases. If your Source is listed, click the check box next to the appropriate Source. If you need to add a new Source, you may. Any Sources added will be validated during Editorial Review and processing (required).
• Click the Select File button to upload the files that you want to include in your release  (required). This feature enables you to write the release in a word-processing package where you can take advantage of spell check and other grammar-checking tools before uploading the completed file. You can upload as many as 20 files (up to 10 MB). The uploaded files will appear in the Release Files section of the Order Summary.
• If the release should be filed with the SEC, click the check box before moving on to the next step.

Upload multimedia for your release  (required). You can upload a new image, attach your archived image, or select an image from your Media Studio. 

Also, within the Add Multimedia section, you can search for and add professional images from Shutterstock to draw attention to your release.

If you click on the Add Content button, you can add multimedia files by browsing your computer or by pasting the file’s URL.

Any file selections you make will appear in the grey Order Summary pane on the right-hand side of the page. If you need to remove a selection, click the (-), and that selection will be removed.

To add distribution for your release (required), select your distribution method. From your drop-down menu, you can select Set Up a New Distribution, Send using Standard Distribution, Send using Last Distribution, or Other.

Suppose you select ‘Set Up a New Distribution’; you must select one distribution Newsline (additional targeted distribution options are available in the next step). There is a variety of US, International and Web Only Newsline available.  Click on each tab to explore the Newsline options and select the one that will best fit your release by checking it.

NOTE: Each Newsline is associated with a different price. PR Newswire will confirm the price of the release with you before sending it out. You will have the opportunity to make adjustments to your Newsline during the confirmation process if needed.  A link to the list of prices for each Newsline is available at the bottom of this section.

You can supplement your wire distribution by targeting individual journalists (optional) by industry or demographics. Browse the Industry Media Micro lists or Demographic audiences using the tabs. Check any lists or audiences you would like to send your release to.

If your release contains financial information, consider targeting analysts and portfolio managers (optional) using the Capital Market Visibility Micro lists. Check the box to include these lists.

You can provide PR Newswire with an email or fax number list for contacts. If you choose this service, PRN will distribute the release to your contacts (optional).  This option is associated with an additional cost of 0.45 cents per contact.

Target your audiences by leverage of a variety of options. The first two options in this section will enable you to target journalists and your end customer. This is a highly customised way to target your audience by ensuring guaranteed views of your press release on the PR Newswire website from audiences relevant to your release's industry and subject matter.  The technology driving this feature displays ads targeting audiences on websites related by subject and industry to the release. When consumers click on the ad, they are routed to your release. Learn more about. Learn more about Activating your target audience using this feature.

You will have the option to select from two packages to activate your audience. The Basic Placed Media Activation option guarantees 500 views from audiences related to your release by subject or industry.  The Premium Placed Media Activation guarantees 500 views from the Quantcast 500, the top 500 media websites on the Internet. The Premium package also includes enhanced Visibility Reports enabling you to measure campaign success and track which websites drove traffic back to your press release.

NOTE: Ensuring guaranteed views is an (optional) feature. This feature can only be selected as an add-on feature by distributing a release to a Newsline (step 4). You also must purchase an image to use in the release when activating this option.

The additional options in this step will enable you to expand your social reach and streamline your messaging by crafting a tweet that will appear on your Twitter timeline when your release is shared with the world (optional). 

You can further extend your reach by posting your release to PR Newswire’s Twitter account and/or to Hispanic market influencers via Twitter.

When you set the timing of your release, you can select As Soon as Possible, or you can schedule the release for a specific date and time. Every release is subject to Editorial review and must be approved before it goes out over the wire. As a result, selecting As Soon as Possible will require approximately 20-30 minutes for Editorial review. During the financial earnings period, this approximate time may be extended. Additionally, releases containing long videos or tables may take additional time.

If your release will be scheduled and is not a financial statement, avoid rush hour times, which are 8 AM – 10 AM EST and 4 PM EST. Also, consider scheduling your release for “off-hours”, which means selecting a time such as 11:07 AM instead of 11:00 AM.

Provide contact information for the Authorized Sender. PR Newswire will call the contact within about 10 minutes of the release being submitted.

You can request a preview of the release sent to your Approvals page within the Cision Communications Cloud by checking the box. If left unchecked, the default method of approval is over the phone when you receive a call from the PR Newswire editorial staff.

Any additional information about your release, such as special instructions for the Customer Content Services team, can be added to the Special Instructions box. If you prefer price confirmation before distribution, please specify this in the Special Instructions field.

Once you are ready to submit the release, Select and Continue at the bottom of the page. You are then allowed to review your order details before submitting your content. If you are not ready to submit your release to PR Newswire, click Save for Later. Releases Saved for Later can be found in the Drafts tab of the Cision Communications Cloud.