Impact for Placed Media

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Modified on: Tue, 13 Dec, 2022 at 4:17 PM

Cision has developed tracking technology to help you understand the impact of your press releases across the internet. Because of this, we’re able to identify validated individuals or audiences who consume your press release: their demographics, firmographics, and most importantly, the content that drove them to take action and impact on your bottom line. By compiling this data into intelligent reports and dashboards, you can now access unprecedented insights on your company’s Placed Media efforts.  

To access Placed Impact data,  

1. Click the Impact tab on the toolbar.
2. Toggle to Placed Media.
3. To view Impact data for a single Press Release, click the upside-down triangle beside the Press Release for which you want to see data. Select the View Impact Report option. Click here to learn more about individual Press Release data.
4. To view Impact data for all Press Releases itemized on the Impact screen (which is a rolling feed of releases from the past 90 days), click the View Consolidated Report link. Click here to learn more about consolidated Press Release data.  

Frequently Asked Questions for Impact Data:

• How can I see Impact data for each Earned Media search? 
• How can I customise the Impact dashboard view?
• How can I download an individual Impact chart? 
• Creating a PDF Earned Media Impact Report 

Who should I contact if I have been notified that my Impact tab should be available, but I don’t see the Impact tab in my Cision Communications Cloud? Please submit a ticket to our here if this occurs.